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Friday, February 25, 2011
OB: Job Rotation for the Head Honchos
This WSJ article discusses job rotation for CEOs, benefits and challenges.
MKTG: Whites, Brightens and Confuses
Why so many different kinds of toothpaste? What type of marketing research or business analysis should a manufacturer use to decide which specific product eliminate? See this article.
Monday, February 21, 2011
The burger breaks tradition in Japan
McDonald’s is – once again -- a prime example of social irresponsibility. Thanks to a new marketing strategy, big burgers are a big hit in Japan. How long will it take before the Japanese develop obesity rates and related illnesses similar to the U.S.? Read this article and watch the related video.
Friday, February 18, 2011
OB - Does Money Make People Happy?
This article dispels some myths about this very question. Is your happiness impacted by your wealth or income?
Friday, January 28, 2011
OB-Global Management
Do you think managing in a global work environment requires a different set of managerial skills? Explain. Here's a WSJ article on the subject.
OB-You've been Tagged!
Employers are increasingly relying on social networking sites to screen job candidates. Do you think this is appropriate? What are the OB issues? One way to think about this is to ask the following: What individual-level, group level, and organizational outcomes might this practice have? Go to ConsumerAffairs.com for additional information on this practice.
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