(OB) - Social Loafing in the 21st Century.

Read this academic article (approx 10 pgs.) for a contemporary view of social loafing.

(MKTG) Ethnic Preferences Make an Impact

Marketers keep up with changes in demographics and ethnic preferences, at least at one pizza joint.

(OB) The Gender Gap -- Consistent and Persistent

Here's an update on the gender gap.

MKTG: Bon Iver's marketing magic -- via Facebook.

Listen to a clip of Bon Iver playing on the David Letterman show and reat the article that describes his successful marketing strategy.
Clip
Article

OB: Job Rotation for the Head Honchos

This WSJ article discusses job rotation for CEOs, benefits and challenges.

MKTG: Whites, Brightens and Confuses

Why so many different kinds of toothpaste? What type of marketing research or business analysis should a manufacturer use to decide which specific product eliminate? See this article.

The burger breaks tradition in Japan

McDonald’s is – once again -- a prime example of social irresponsibility. Thanks to a new marketing strategy, big burgers are a big hit in Japan. How long will it take before the Japanese develop obesity rates and related illnesses similar to the U.S.? Read this article and watch the related video.