Sunday, January 8, 2012
The Popularity of the Produce Aisle
The produce aisle in our supermarkets is diversifying; many stores have redesigned their stores amid increasing pressures from packaged-food manufacturers who want to put their products next to the lettuce. Stores are finding that consumers consider any packaged food placed there to be fresher -- the "halo effect," as some consumer behavior researchers have dubbed it. Read this article (and view the video) from the Wall Street Journal to learn more. What is the primary purpose driving this trend? Are there any risks (for the supermarkets and/or consumer) associated with changing the merchandising and layout of supermarkets? Can you come up with an experimental design or other research method that could test whether any of these layout design ideas are effective?
Thursday, December 15, 2011
Wednesday, July 13, 2011
Collaboration & Creativity
A collaborative relationship between organizations is one important approach to creativity and innovation. New ideas and initiatives often emerge with the combined expertise of leaders at two organizations. Mark Zuckerman, the Chief Executive of Facebook, says his company will offer the ability to chat one on one with your Facebook friends. (I remember that about a week ago Google did something similar.) Here’s an article that offers insights into the new collaborative relationship between Facebook and Skype. What other collaborative efforts might be in store for Facebook? What might the downsides be to such collaboration?
Sunday, April 17, 2011
Sunday, March 27, 2011
(OB & INTRO) 100 Years After Triangle Fire, Tragedy in Bangladesh and Anti-Union Bill in Wisconsin Highlight Workers' Enduring Struggles
Labor without unions? Read about some parallel events in history. 100 Years After Triangle Fire, Tragedy in Bangladesh and Anti-Union Bill in Wisconsin Highlight Workers' Enduring Struggles
Friday, March 25, 2011
Thursday, March 24, 2011
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