M-Blog: 3/13/11

Marketers keep up with changes in demographics and ethnic preferences, at least at one pizza joint.

Rules of Engagement

The Basics: provide useful content; respond to comments; keep it reasonably short but not cryptic; be civil, respectful and professional; be a regular contributor

Engaging Content: provide educated, thoughtful scholarly opinions (avoid off the cuff, ill-conceived ideas); be controversial (don't say what your bloggers most likely already know); ask for comments (and raise good questions); provide reviews (of related material such as books, journal articles, classroom discussion, other postings, events, etc.); provide images and links when it would be helpful in making your point or stimulating interest in your post.

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Friday, March 18, 2011

(MKTG) Ethnic Preferences Make an Impact

Thursday, March 17, 2011

(OB) The Gender Gap -- Consistent and Persistent