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Monday, January 3, 2011

MKTG- Billboards that see you?

See this WSJ article on billboards that actually see you.
What capabilities does this technology have and what technical challenges do the manufacturers have yet to overcome? What other applications might this technology have other than what is mentioned in the article? How can the information obtained be used? Does this represent an infringement of privacy? Is this a healthy direction for the field of marketing?