See this WSJ article on billboards that actually see you.
What capabilities does this technology have and what technical challenges do the manufacturers have yet to overcome? What other applications might this technology have other than what is mentioned in the article? How can the information obtained be used? Does this represent an infringement of privacy? Is this a healthy direction for the field of marketing?
2 comments:
Capitalism forever on the march: the danger goes both ways: a menacing distraction to drivers and now a threat to privacy.
I have read about this technology before. It is heading in a direction were it is going to be used outside of stores. The camera will take your picture as you walk by and it will identify who you are from the image instead of just gender and age. That person’s credit history will then be accessed and something you often buy that is sold at that store will pop up on the next billboard you walk by.
Even just the existing technology; I have a problem with this from an ethical point of view and I think it is this type of marketing that is exploiting human behavior.
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