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Monday, March 21, 2011

(MKTG) - Naomi Klein on OBama Branding

Read this January 2010 excerpt from the 10th anniversary edition of No Logo in which Naomi Klein writes about the way corportae culture has taken over the US government:

"Obama, in sharp contrast not just to social movements but to transformative presidents such as FDR, follows the logic of marketing: create an appealing canvas on which all are invited to project their deepest desires but stay vague enough not to lose anyone but the committed wing nuts (which, granted, constitute a not inconsequential demographic in the United States)....Another way of putting it is that Obama played the anti-war, anti-Wall Street party crasher to his grassroots base, which imagined itself leading an insurgency against the two-party monopoly through dogged organisation and donations gathered from lemonade stands and loose change found in the crevices of the couch. Meanwhile, he took more money from Wall Street than any other presidential candidate, swallowed the Democratic party establishment in one gulp after defeating Hillary Clinton, then pursued 'bipartisanship' with crazed Republicans once in the White House."

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