The burger breaks tradition in Japan

McDonald’s is – once again -- a prime example of social irresponsibility. Thanks to a new marketing strategy, big burgers are a big hit in Japan. How long will it take before the Japanese develop obesity rates and related illnesses similar to the U.S.? Read this article and watch the related video.

MKTG: Is Facebook more important for the environment than solar panels?

Does Facebook move us behond conspicuous consumption?

OB - Does Money Make People Happy?

This article dispels some myths about this very question. Is your happiness impacted by your wealth or income?

OB-Global Management

Do you think managing in a global work environment requires a different set of managerial skills? Explain. Here's a WSJ article on the subject.

OB-You've been Tagged!

Employers are increasingly relying on social networking sites to screen job candidates. Do you think this is appropriate? What are the OB issues? One way to think about this is to ask the following: What individual-level, group level, and organizational outcomes might this practice have? Go to ConsumerAffairs.com for additional information on this practice.

MKTG-Book publishing as new trend in business marketing

This article from the WSJ highlights an interesting trend in both publishing and how entrepreneurs manage their public relations. The trend in self-publishing books enables businesses to draw attention to themselves. Why do you believe that people, in general, are favorably impressed by someone who has written a book? Will this trend have an impact on this perception?

MKTG- Billboards that see you?

See this WSJ article on billboards that actually see you.
What capabilities does this technology have and what technical challenges do the manufacturers have yet to overcome? What other applications might this technology have other than what is mentioned in the article? How can the information obtained be used? Does this represent an infringement of privacy? Is this a healthy direction for the field of marketing?